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Virtual Influencing

PSV strives to turn every supporter into a connected and committed club member and is looking for a way to connect with the hard to reach target audience: 12-16 year olds.

A potential opportunity for PSV to do this is Virtual Influencing, an upcoming trend which shows to have an increase of 270% in popularity (Research conducted by Greenhouse Group)

In this project the main research questions are as follows:

Who is the target audience and what are their interests?
Which factors make it hard for PSV to reach the target audience?
What are the main trends and developments associated with the target audience?
What is Virtual Influencing and how can PSV use it as a marketing tool?
What are the potential pros and cons of a Virtual Influencer?

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