Virtual Influencing
Online February 4th, 2021 09.00 - 17.00h See you next year?
See you next year?

Virtual Influencing

PSV strives to turn every supporter into a connected and committed club member and is looking for a way to connect with the hard to reach target audience: 12-16 year olds.

A potential opportunity for PSV to do this is Virtual Influencing, an upcoming trend which shows to have an increase of 270% in popularity (Research conducted by Greenhouse Group)

In this project the main research questions are as follows:

  • Who is the target audience and what are their interests?
  • Which factors make it hard for PSV to reach the target audience?
  • What are the main trends and developments associated with the target audience?
  • What is Virtual Influencing and how can PSV use it as a marketing tool?
  • What are the potential pros and cons of a Virtual Influencer?