Pink Roccade needs to get more insight in the measures of their marketing activities. With this knowledge Pink Roccade will be able to make more data driven decisions and they can measure their performances. This way goals can be set up and growth will be stimulated. The users in this care are the marketeers of the six different business units, they will all have an individual but identical dashboard and one general dashboard. The dashboard will contain information about their online marketing activities on the company’s website.