PSV uses some data from their data warehouse to create dashboards themselves, PSV is still in the developing level in this fase. They also provide SportsAlliance with sufficient data to create insight which they receive weekly. PSV makes use of different types of data. This data can be categorised into structured, unstructured and current unknown data. PSV would like to make better use of all these types of data. A tool, such as a Digital Twin, could help in creating better business decisions in the longer term.
The main research question in the research for PSV is:
"How can PSV visualize and communicate all available data regarding the Philips Stadium in a user-friendly way?"